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e-Commerce

e-commerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they´re engaging in e-commerce. The term e-commerce also encompasses other activities including online auctions, internet banking, payment gateways, and online ticketing.

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Navigating the E-commerce Galaxy with PIMICS and Shopify

PIMICS and Shopify are a match made in heaven. Or space. Discover all about the strategic partnership of Microsoft Dynamics 365 Business Central and Shopify. How does PIMICS fit into the equation?

Skis, Kitchenware, Cat Food, Reinforced Steel: The Diversity of PIMICS Clients

A smart PIM tool makes product information management more effective and less time consuming — for companies of various sizes as well as different lines of business. Get inspired by the broad portfolio of PIMICS clients! Here’s how this smart system for product data management & automation helps.

Leverage CDN with Pimics

Pimics now integrates a great new feature offered by Microsoft, that allows you to optimally and effortlessly deliver product-related content to your web customers worldwide: Azure CDN.

The E-commerce vs PIM Dilemma: Why Data Comes First

In the dynamic world of digital commerce, businesses often get to a crossroad: should we invest in building an e-commerce platform or is getting a Product Information Management (PIM) solution a more savvy approach, strategy-wise? Here’s our take on this dilemma.

Microsoft Copilot: Application in PIM systems | PIMICS

At the Directions EMEA conference in November 2023, we learned first hand all about the new AI-based feature for Microsoft products. The new MS Copilot has the potential to become your new assistant — clever, willing, and always-helpful. Here’s our take on the new Microsoft feature and how it’s going to affect product information management systems.

ROAS as a gauge of your eCommerce

Ad marketing can be creative and fun, but does it pay off? ROAS is a KPI that can help you find out.

Social commerce: 6 tips for succeeding

Consumers are discovering, researching, and buying products on more channels than ever before. In this landscape, social commerce is gaining traction.

GS1 and its Global Product Classification

We at Allium have recently been working on several Pimics projects involving standardized product data imports and exports using the GS1 format and that is why we write about it.

Why use Shopify with Pimics?

Shopify is one of the leading e-commerce platforms and communities popular worldwide. Let's see how it can deliver optimum results when partnered with a good PIM solution.

Print is still relevant for business

Even though some of us could find it hard to believe, print still holds a sizeable share of brand communications to customers. It's not all digital yet, and it won't be for a good while.

E-commerce gears up for the metaverse

The metaverse is predicted to enjoy massive uptake as soon as two years from now. In the future, it will likely influence our lives in many ways, some of them unforeseen. Is e-commerce set to profit from it?

Managing sales return rates

As business builds, more customers means more returns on your sales. While many retailers view high returns as a necessary evil, current rates (40% rise in North America in 2021 vs. 2020) are unsustainable

Selling on Amazon

Depending on your business model and the products you sell, Amazon can be the fast path to the market that your business was lacking. But partnering with Amazon also comes with its own challenges, not least of which is to have your product information organised spot-on. And a few other things too.

Shopify integration: pre-release introduction

As many will know, Shopify integration is part of Business Central since version 20.1. So, it has been discussed quite a lot in the Microsoft world. We've made also few experiences with it and now the question is how we can be involved in it with Pimics because one of the targets in e-Commerce is to bring a better customer experience to increase the sales.

6 questions to ask during a PIM demo

After dealing with the usual pains that growing companies face, you finally decided that it is time for you to take things to the next level and start using a PIM. You made a research on available PIM solutions and now have a shortlist. The next step? Booking a demo for each of them, to see with your own eyes what they look like, how they work and, most importantly, how they can best serve your company's purposes. What would be the most important topics to discuss with a PIM specialist, to make sure you have all your bases covered? Let's find out.

Making the case for PIM-in-ERP

There's no doubt that ERP plays a critical role within a company, as a tool for managing internal business data. Moreover, this is the kind of software that an organization commits to for many years. But what about PIM? Do you need both ERP and PIM? Does it make sense to add PIM with your new ERP implementation? How will they work together? Can PIM work from WITHIN the ERP?

5 ways that Pimics can help improve your data quality

Whether you only produce printed catalogues for your customers, or whether you sell online and your information will be seen by humans or the Google Assistant, one thing is for sure: you will have to present your products well to sell well. PIM becomes a must-have for more reasons than one, but especially for data quality reasons.

4 Pains that lead to PIM adoption

Reality shows us that few companies include PIM in their systems architecture right from the start. Many of them realize the potential of PIM as they go along and, usually because they grow out of their initial 'shoes' they increasingly perceive shortcomings that only PIM can solve. This article highlights the most important shortcomings that companies usually face, and how they can be effectively addressed by a adopting a PIM solution such as Pimics.

How Data Quality Impacts Behaviour of Customers?

The start of a new year means some new strategies and challenges for many companies. Maybe now you are thinking about how you can improve your business more too. Then we have an interesting tip for you. We have focused on the importance of product data which is unfortunately commonly underestimated. Are you doing the same mistake? Don’t take the product data lightly. We will convince you why you should pay attention to them.

B2B Customer in Omni-Channel World

A term Omni-channel is no more only a fashion word. This also bears out the opinion of 75 % B2B customers out. They would purchase from the same company, if it was able to offer them an outstanding Omni-channel experience.B2B customers know exactly what advantages and functions of Omni-channel B2C customers have and they expect from B2B shopping no less than that.

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