Marketing Manager

Is your preparation of PDF brochures measured in weeks and preparation of printed catalogues measured in months? Do shorter product lifecycles represent a problem? Do your competitors arrive first to the market with the same products? Are last-minute changes to product features, photos or prices handled on an ad-hoc basis when a marketing campaign deadline is approaching? Do you have a hard time coping with more sales channels and more geographies/languages in a timely manner? 

Pimics won't solve all these challenges by itself, but for sure it will be a huge help. Maintaining all product data in the same place in an efficient and consistent manner means that all the product information you need for any marketing campaign will always be there ready to be used at any time. And updating that online catalog or PDF brochure, or your e-commerce, will always happen automatically, or at the push of a button. 

For companies, natural evolution is often synonymous with expansion. And often in our globalized marketplace, that means going to new markets in new geographies. That comes with its associated requirements: product data handling in multiple languages as well as dealing with minute customizations for each individual market. Using PIM, you will be able to add as many languages as needed to your product catalogue, and make the individual marketing message get right to its target without necessarily increasing your people count.