Product data should originate with the manufacturer who wants to sell their products. Incomplete data may cause the product to reach the target customer late, or not at all. That's why it's so important to have data exchange in the supply chain that can shorten the product path from manufacturer to end customer, and ensure data accuracy. This is done by using data exchange standards such as BMECat or DataNorm, which can save a lot of time especially used together with industry-standard
classifications. On the other hand, distributors should only take over product data, so they save costs and time to acquire this data.